Your account details (name, email, workspace), the B-roll you upload, the reel URLs you paste, and performance data from accounts you connect (views, watch-through, engagement on posts published via Riff). That’s it — we don’t buy data, scrape your DMs, or track you across the web.
You keep full ownership and copyright of everything in your library and every Riff we render from it. We never use your footage to train models, never license it to third parties, and never show it to other users. Agency client libraries are hard-walled per workspace — one client can never see another’s clips.
To match clips against a format, we compute visual and rhythm signatures (tags, motion, pacing) from your footage. These signatures describe your clips; they are not your clips. They live in your workspace and are deleted with it.
The flywheel — which clips win, which get matched first — learns only from your posts, inside your workspace. Your winning-clip intelligence is your competitive edge; it is never pooled across accounts.
Billing is processed by our payment provider; card numbers never touch our servers. We store your plan, invoices, and the last four digits for receipts.
Delete a clip and it’s gone from storage within 24 hours, along with its signatures. Delete your workspace (Settings → Danger zone) and everything — library, Riffs, history, learning — is permanently erased within 30 days. Export your library any time before that.
Today Riff does not post on your behalf — you download your Riffs and post them from your own accounts, so you stay the publisher. Direct posting to Instagram, TikTok and YouTube is coming in a later version; when it ships we will request only the minimum scopes needed to publish and read performance on posts made through Riff, and you will be able to disconnect any time.